Social media is an art form in itself—balancing creative strategy with data-driven decision-making. Through my internships with Philter Coffee and Vow’d Weddings, I strengthened my ability to execute campaigns, analyze performance, and adapt in real time.

In my time at Philter Coffee, TikTok profile views increased 7,750%, net followers grew by 4,100%, and total views rose by 73.7%. On Instagram, accounts reached increased by 293.8% , profile activity rose by 59.4%, and profile visits grew by 64.9%.

Working at Vow’d Weddings, I ran the Tik Tok page. Under my social media strategies and posts, likes grew by 158.9%, shares increases by 159.2%, profile views rose by 72.4%, and post views grew by 37.2%.