Social media is an art form in and of itself. Creating and executing social media strategies, watching how they affect analytics, and being able to adapt quickly can be challenging. While interning for Philter Coffee and for Vow’d Weddings, I was able to hone in these skills.

In my time at Philter Coffee, TikTok profile views increased 7,750%, net followers grew by 4,100%, and total views rose by 73.7%. On Instagram, accounts reached increased by 293.8% , profile activity rose by 59.4%, and profile visits grew by 64.9%.